2021 judges

Marverine Cole

Marverine Cole
Award-winning Broadcaster and Beer Sommelier, UK

"I'm looking for witty and knowledgeable hosts with captivating personalities. I want to see honesty and purity in the way the subject matter is tackled. And I'm looking for some expert knowledge of the subject matter, tackling compelling themes, which are both informative and entertaining."

James Hewes

James Hewes
President & CEO at FIPP, UK

"Podcasts were one of the first truly new formats enabled by digital distribution. The initial burst of growth and enthusiasm for the format was followed by a bit of a lull, but in the past couple of years, driven by the rapid growth of voice devices, they are back with a bang."

Laura Jenner

Laura Jenner
Product Director, New Statesman Media Group, UK

"Podcasts provide an opportunity to connect with a passionate niche audience, to give a voice to talent outside the constraints of a publication, provide scope for an in-depth investigation, allow the brand to have a different voice, and enable low-cost experimentation. Most of all, they can create a relationship with an audience that is much more personal than passive content consumption."

Uwern Jong

Uwern Jong
Editor in Chief, OutThere, UK

"I’m very optimistic about the wider future of podcasts, in fact we’re just about to relaunch our own. We’ve spent a lot of time researching different elements to be able to maintain a level of interactivity and engagement with our audience outside of words on paper or on-screen and have found that consistently, podcasts and has engaged our audiences deeper and in a more focussed way."

Janice Forsyth

Janice Forsyth
Co-Founder, The Big Light, UK

"Podcasts can offer publishers interaction with audiences beyond their usual bubble. Get the tone right, especially with warmth and humour, and that voice in the listener's ear can convey your brand values instantly. An award-winning podcast is one that will have me gasping, smiling, wondering why I hadn't thought about the subject in this way before, and desperate to hear the next episode. "

Mark Stenberg

Mark Stenberg,
Journalist, Business Insider / Medialyte, US

"For one, podcasts create another source of revenue for publishers, and diversity of revenue has never been important for media companies. On a deeper level, podcasts offer publishers another way to establish habit with their readers and really drive home a personal connection between listener and host"

Heather Parry

Heather Parry
Editorial Director, Extra Teeth, UK

"For me, any medium that democratises information and entertainment is an exciting one. It's never been easier to start a podcast and with the power of social media it's never been easier or cheaper to share one. With podcasts, what I love most is finding voices I may not otherwise have found. I'm optimistic that that will continue."

Chris Stone

Chris Stone
Executive Producer, Audio & Video, New Statesman, UK

"I'm extremely optimistic about the future of podcasting and on-demand audio. Evolving technology, increasing investment and a maturing ad market makes it an exciting space to work in, providing publishers the opportunity to engage deeply with audiences. "

Margaret Hughes

hDr Margaret Huges
Senior Lecturer, University of the West of Scotland, UK

"People's consumption habits in terms of news, features, interviews, indeed, any journalistic output, were changing anyway and the pandemic has just sped this up. Podcasts are targeted, narrow casting that people like (a bit like magazines) - they speak to communities, they create communities and now more than ever people want community."

Daniel Bates

Daniel Bates
Freelance journalist and foreign correspondent, UK

"With ongoing investment from major media companies and growing audiences I’m optimistic about the future of podcasting and look forward to more innovation and diversity from storytellers."

Adriana Lacy

Adriana Lacy
Senior Associate, Audience & Growth, Axios, US

"We're seeing podcasts as yet another way that publishers can interact with their audiences. What makes podcasts so unique is their versatility - publishers can experiment with short-form pods for breaking news or breaking down investigative stories in a podcast series."

w9bm0ikp_400x400

Damian Radcliffe
Carolyn S. Chambers Professor in Journalism at University of Oregon, US

"There's never been a better time for publishers to embrace podcasts. It's easier than ever to distribute content, and awareness of the podcast medium is at an all-time high. However, this also means there's more content than ever, so publishers need to identify their value proposition to stand out from the crowd."

Corinne Podger

Corinne Podger
Trainer & Consultant, Mobile Journalism, Australia

"Podcasts help publishers reconnect in a human, authentic way with screen-weary audiences, and offer huge opportunities for strategic expansion into new markets at home and abroad."

Prashant Rao

Prashant Rao
Global Editor, The Atlantic, UK

"Given I subscribe to upwards of 100 podcasts, and my queue regularly extends to the tens of hours, I would have to think the future of podcasts is incredibly bright — at least if I'm anything to go by!"

Michelle Manafy

Michelle Manafy
Editorial Director, Digital Content Next, US

"Podcasts provide publishers a medium to connect with listeners and, even better, build a business model to support high quality content. Clearly, audio will continue to evolve, but with strong storytelling and wise business management, podcasts have a lot to offer publishers and listeners alike."

Nic Newman

Nic Newman
Digital Media Strategist, UK

"I'm hugely optimistic about the future of podcasts both in terms of audience growth and in terms of business models. The deep engagement they provide and the time that people spend with podcast marks a real contrast to the fractured media attention we see elsewhere."

Alison Warner

Alison Warner
Global Content Manager, Unilever & Senior Lecturer at University of Roehampton, UK

"I'm looking for a tone of voice and content that makes me feel like I'm taking part in a brilliant conversation with a friend that I know and I'm now ready to be on first name terms with. I want it to make me think and to want to share what I've heard, so that when it finishes I'm reaching for my diary to pencil in our next catchup."

Erica Anderson

Erica Anderson
Executive Producer, New York Media/Vox Media, US

"I'm very optimistic about the wider future of podcasts. It's a dynamic, engaging and accessible medium. There is so much more to come. I'm looking for creativity, originality and risk in an award-winning podcast."

Nikki Simpson

Nikki Simpson
Director at the International Magazine Centre, UK

"In a time where boredom, stress and fear have all combined, I’m looking forward to hearing podcasts that have a purpose, have given people an escape, or have reassured them that they are part of wider supporting community."

Alison Gow

Alison Gow
Publisher, Laudable (Reach plc), UK

"Podcasts can allow us to engage and draw in listeners in so many ways, from an early morning breaking news update to a series that dives into significant and long-running issues. Podcasts show off the personality of our brands and staff, and when we bring in other, external voices - from experts to lived experiences - they create intimacy with the listener."

Tim Headley

Tim Headley
Marketing Director - Client Marketing, The Economist, UK

"I'm very optimistic about the future of podcasts! Across the group, we've seen a huge surge in the popularity of our own podcasts, and they have become a real revenue stream as well as another high value touch point for our audience."

MadhavChinappa

Madhav Chinnappa
Director of News Ecosystem Development, Google, UK

"I'm cautiously optimistic about the future of podcasts - I love the medium and format and only worry about the "gold rush" and an oversupply versus time available. Personally, I don't have enough time to listen to all the podcasts I want to and keep seeing recommendations for more amazing ones!"

Sally Hampton

Sally Hampton
Consumer Magazines Publisher, DC Thomson Media, UK

"At a time when the way we live changes on an almost daily basis, podcasts offer publishers and their partners a uniquely intimate way to engage with audiences. I see very encouraging signs that businesses better understand the value of professionally crafted podcasts and I believe that publishers are ideally placed to thrive in this sector."

Arion McNicoll

Arion McNicoll
Journalist and Editor, UK

"The very best podcasts immerse you so deeply in a narrative that you miss your bus stop, burn your dinner, run an extra two miles, or forget to go to bed. It is this kind of storytelling and reporting that wins awards: the grossly engrossing, gloriously gripping, and competitively compelling"

Gary Rayneau

Gary Rayneau
Co-Founder, Project 23, UK

"I listen to podcasts whilst at the gym, doing the shopping, on the school run...I can't think of a more selective, informative and entertaining medium that better fits into our busy lives. One of the few silver linings of living through Covid times is that more heavyweight content creators are now making podcasts, so the variety and quality is improving all the time."

Owen Meredith

Owen Meredith
CEO, PPA, UK

"Voice and audio are becoming increasingly powerful ways for publishers’ to reach loyal readers as well as new audiences; as with print, digital and other platforms, trusted brands and content will be key to helping consumers cut through the noise, which is why I am confident publishers can thrive in a world of podcasting."

Rachel Arthur

Rachel Arthur
Founder, boom saloon, UK

"In the topsy turvy times we've all been flung into, podcasts' potential to create genuine connections with readers has been highlighted as never before. We've found ourselves displaced and isolated, yet podcasts allow for a human voice to reach out into the void and weave itself into the day to day of readers' lives."

Mary Hogarth

Mary Hogarth
Managing Director, The Magazine Expert, UK

"Professional podcasts provide an excellent opportunity to widen the reach of a publication by engaging a wider audience. They require little in terms of infrastructure or training. A well-structured, informative podcast will enhance the overall value proposition of a publication, while widening participation. In my opinion, podcasts have the potential to increase sustainability at a critical juncture in magazine publishing."

Jeremy Walters

Jeremy Walters
Editor, What's New in Publishing, UK

"I'm looking for a podcast that consumes my attention for the entire duration of each show. This is incredibly difficult to pull off, due to the abundance of distractions that make it all too easy to finish halfway through, skip to another episode, or simply move on. In order to have longevity, podcasts have to rivet a listener to the spot, each and every episode."

Olivia Crellin

Olivia Crellin
Journalist & Founder, PressPad, UK

"Podcasts seem to go from strength to strength now with even royalty (Harry and Meghan) rumoured to be involved in Spotify's latest podcast productions. After a year when many of us were in isolation or stuck at home, podcasts became the new soundtrack to our lives providing entertainment, company and news during a difficult year."

Thomas Baekdal

Thomas Baekdal
Publisher and media analyst, Denmark

"Audio is quickly becoming the third big format for publishers, both as a separate format, but also as an integrated part of the focus that we offer as a whole. It is perfectly designed to be used while doing other things, which in turn opens up many new models for doing this."

Tina Lee

Tina Lee
Head of Ambassador Program, Hostwriter, Germany

"Podcasts will have a bright future. They offer listeners who are overwhelmed with multimedia options a chance to focus on their interests in a relaxed way, brightening up a commute or preparing supper. There is something timeless and beguiling about listening to a voice tell a story, or listening in on a conversation, and podcasting has barely begun to harness the possibilities available for this medium."

11626-2761

Nick Flood
Global Commercial Operations Director, Future, UK

"For an award-winning podcast, I'm looking for one that has shown genuine growth and engagement with its listeners whilst being commercially viable - no mean feat!"

Stephen Lepitak

Stephen Lepitak
Outgoing Executive Editor, The Drum, UK

"Publishers need to go where their audiences are, and they know that this is a medium they can use to complement their current offering and serve more in their areas of strength. Publishers now need podcasts - whether they can monetise them yet or not."

Laura Kelly Dunlop

Laura Kelly Dunlop
Digital Producer, Big Issue, UK

"There are a lot of podcasts out there. So for your podcast to be worth an award, it needs to do more than produce content of consistently excellent quality; it has to give me something of value that I can't get elsewhere, a true reason to listen. The successful podcast, like the successful magazine, knows its audience. Entertain me. Inform me. Make me think."

Duncan Siegle

Duncan Siegle
Portfolio Director, Mash Media, UK

"I think it is important that podcasts continue to promote their differences and benefits compared to online webinars etc. The on demand and out of hours benefits of podcasts will be important for them to retain their appeal as will the short, sharp nature of them. If they retain these and a certain spiky nature they will retain their strength."

Richard Reeves

Richard Reeves
Managing Director, Association for Online Publishers (AOP), UK

"I am naturally very excited for the wider future of podcasts by virtue of them providing original content creators, publishers, the opportunity to discover, reach and serve new, and often more youthful audiences. As the medium has relatively low barriers to entry, podcasts compliment the consumption trend for an 'on the go' content experience."

Bo Sacks

Bo Sacks
Director, Precision Media Group, 'Heard on the Web' newsletter, US

"The success of podcasts goes hand in hand with the rising success of audiobooks. They are flip sides of the same coin. The public is on the move, and it is almost impossible to read while being mobile. Audio on the other hand is a sustainable mobile path to knowledge, entertainment, and curiosity."

Julia Raphaely 2018 - Photo

Julia Raphaely
CEO, Paradigm Connect, South Africa

"As publishers, podcasts are such a great addition to what we already offer in adding extra dimensions to current, successful content. South Africans have got the podcast bug, and podcast listenership in South Africa is growing exponentially."

Casimir Stone

Casimir Stone
Content Strategist, writer & producer, US

"Podcasting is an art. Award-winning podcasts treat it as such. And what I look for in one is simple: something I've never seen before."

Laura Rowe

Laura Rowe
Content Marketing Lead, Ocado

"Podcasts are the most intimate content form – listeners make the active choice to put your brilliant ideas and brand values inside their ears. This is the platform to show your personality and strengthen your community." 

Ollie Guillou

Oliver Guillou
Owner, OG Podcasts, UK

"I'm incredibly optimistic for the future of podcasts - and in turn less optimistic for the future of radio. Being able to listen to exactly what you want to, with no scheduling or time constraints, is crucial. With an abundance of topics, guests and ideas available, podcasts certainly aren't going anywhere fast."

Roy Rowlands

Roy C. Rowlands
Director, Cognitive Publishing, UK

"Streaming services have broadened people's horizons with music genres and these same streaming services extending the same level of discovery to a whole variety of podcasts from interviews & shows covering everything from comedy, history, economics and personal development and much more. The opportunities are endless."

Chris Phin

Christopher Phin
Head of Podcasts, DC Thomson Media, UK

"Even setting aside the ability for podcasts to generate direct revenue – and don’t tell my boss I ever said that – or on-board audiences to buy other bits of a brand, podcasts are brilliant for publishers since they deepen the relationships they have with an existing audience, turn fans into superfans, and find new audiences to bring to the parent brand."

Fergus Gregory

Fergus Gregory
Director, Collingwood Advisory, UK

"When executed well, podcasts are proving an excellent channel to help B2B and Lifesciences publishers engage time-poor professionals. Audio as a format can be quickly integrated into a people's regular routine whilst performing other more mundane tasks or enforced downtime. The best have a real personality and often relay complex or dry subject matter in a way that is genuinely engaging."

More to follow...

2020 judges

Julia Raphaely 2018 - Photo

Julia Raphaely
CEO, Associated Media Publishing, South Africa

MadhavChinappa

Madhav Chinnappa
Director of News Ecosystem Development, Google, UK

IMG_0745

Jemima Villanueva
Executive Director EMEA, The Atlantic, UK

11626-2761

Nick Flood
Managing Director, Digital at Dennis, UK

Nikki Simpson

Nikki Simpson
Director at the International Magazine Centre, UK

James Hewes lower res

James Hewes
President & CEO at FIPP, UK

Lucy Kueng

Lucy Kueng
Advisor, speaker, analyst, Senior Research Fellow at the Reuters Institute for the Study of Journalism, UK

Jeremy Walters

Jeremy Walters
Editor, What's New in Publishing, UK

Bo Sacks

Bo Sacks
Director, Precision Media Group, 'Heard on the Web' newsletter, US

w9bm0ikp_400x400

Damian Radcliffe
Journalist, Analyst, Researcher, Carolyn S. Chambers Professor in Journalism at University of Oregon, US

Sally Hampton

Sally Hampton
Consumer Magazines Publisher, DC Thomson Media, UK

Jim Foster

Jim Foster
Head of ePublishing at Bauer Media, UK

Alison Gow

Alison Gow
Publisher, Laudable (Reach plc), UK

Stephen Lepitak

Stephen Lepitak
Editor, The Drum, UK

Marverine Cole

Marverine Cole
Journalist & Broadcaster, Director, HuffPost Centre for Journalism at BCU, UK

Kevin Anderson

Kevin Anderson
Managing Producer, Digital Media, ideastream, US

Laura Kelly Dunlop

Laura Kelly Dunlop
Director, Edinburgh International Magazine Festival, PPA Scotland Business Manager, UK

Thomas Baekdal

Thomas Baekdal
Publisher and media analyst, Denmark

Carolyn Morgan

Carolyn Morgan
Founder, Speciall Media, UK

Tim Headley

Tim Headley
Global Head of Marketing, Economist Events, UK

Ellen Stewart

Ellen Stewart
Content Director, PinkNews, UK

Ollie Guillou

Oliver Guillou
Head of Podcasts, Right Angles, UK

Laura Jenner

Laura Jenner
Product Director, Digital, Immediate Media, UK

Tina Lee

Tina Lee
Head of Ambassador Program, Hostwriter, Germany

Rory Brown

Rory Brown
Co-Founder & CEO, Agribriefing, UK

Mary Hogarth

Mary Hogarth
Managing Director, The Magazine Expert, UK

Alison Warner

Alison Warner
Global Content Manager, Unilever & Senior Lecturer at University of Roehampton, UK

Richard Reeves

Richard Reeves
Managing Director, Association for Online Publishers (AOP), UK

Grace Harrison

Grace Harrison
Communications Executive, Picador at Pan Macmillan & Foul Play mag co-founder, UK

Paula Healy

Paula Healy
Station Manager, Flirt FM 101.3, UK

Subscribe to updates

* indicates required