Chair of Judges: Terri White
Terri White is an editor, journalist, author and broadcaster based in Manchester. With twenty-one years’ experience in magazine and newspaper publishing, Terri was most recently Editor-in-Chief of Empire for six years (being named the BSME Entertainment Editor of the Year in 2019), and prior to that, Editor-in-Chief of Time Out New York. She is a writer and critic, having been published in The Guardian, British Vogue, The Sunday Times Style, Grazia, The Big Issue, Elle, Mr. Porter, Stylist and The Observer. Her book, ‘Coming Undone, A Memoir’ was published by Canongate in July 2020 and has been optioned for television by the production company Bad Wolf. The podcast of the same name has been on Best Podcast lists in both British Vogue and Stylist. Terri is currently working on her first novel and second non-fiction book.
"Podcasts may have once been something editorial teams did in their spare time with 2p from down the back of the sofa, but in recent years they've moved right to the heart of any forward-looking, dynamic media brand. The engagement, the intimacy, the to-the-bones love they drive with an audience really is unparalleled. The Publisher Podcast Awards is vital recognition of those podcasts within publishing companies of all sizes that have truly moved the needle, that can inspire the rest of the industry. That not only celebrates the best of what's been done, but illuminates the path that could lie ahead."
Global Content Manager, Unilever & Senior Lecturer at University of Roehampton, UK
"I'm looking for a tone of voice and content that makes me feel like I'm taking part in a brilliant conversation with a friend that I know and I'm now ready to be on first name terms with. I want it to make me think and to want to share what I've heard, so that when it finishes I'm reaching for my diary to pencil in our next catchup."
Consumer Magazines Publisher, DC Thomson Media, UK
"At a time when the way we live changes on an almost daily basis, podcasts offer publishers and their partners a uniquely intimate way to engage with audiences. I see very encouraging signs that businesses better understand the value of professionally crafted podcasts and I believe that publishers are ideally placed to thrive in this sector."
Director at the International Magazine Centre, UK
"In a time where boredom, stress and fear have all combined, I’m looking forward to hearing podcasts that have a purpose, have given people an escape, or have reassured them that they are part of wider supporting community."
Chief Data & Marketing Officer, The Independent, UK
"Publishers need to capture readers' attention however they choose to consume news and quality content. Just as publishers have chosen to publish off-platform with the advent of social news consumption, or pivot into video, now it's the era of the podcast. Podcasts give publishers all of the above, if they get it right."
CEO, ABF Creative, US
"I'm looking for a feeling or emotional hook that will keep me listening, make me wonder, inspire me to dream, and or cause me to think. The creator has a connection to the subject matter that shines through the art."
Editorial Director, Digital Content Next, US
"Podcasts provide publishers a medium to connect with listeners and, even better, build a business model to support high quality content. Clearly, audio will continue to evolve, but with strong storytelling and wise business management, podcasts have a lot to offer publishers and listeners alike."
Co-Founder, Project 23, UK
"I listen to podcasts whilst at the gym, doing the shopping, on the school run...I can't think of a more selective, informative and entertaining medium that better fits into our busy lives. One of the few silver linings of living through Covid times is that more heavyweight content creators are now making podcasts, so the variety and quality is improving all the time."
Trainer & Consultant, Mobile Journalism, Australia
"Podcasts help publishers reconnect in a human, authentic way with screen-weary audiences, and offer huge opportunities for strategic expansion into new markets at home and abroad."
Editor, What's New in Publishing, UK
"I'm looking for a podcast that consumes my attention for the entire duration of each show. This is incredibly difficult to pull off, due to the abundance of distractions that make it all too easy to finish halfway through, skip to another episode, or simply move on. In order to have longevity, podcasts have to rivet a listener to the spot, each and every episode."
Editor, journalism.co.uk, UK
"The podcasting market is likely to grow, also thanks to voice-controlled devices. Companies like Apple are already thinking about the next big thing after the touch screen. The challenge, as always, is monetisation, but whether you use podcasts as a subscription perk or sponsorship opportunity, I believe they can play an important part in a publishers' commercial strategy."
Product Director, New Statesman Media Group, UK
"I think podcasts have a bright future – they are taking on the role of radio in being an audio companion to people’s days (and nights). The quality just keeps on improving, but the bar to entry is still low enough that a huge range of voices can be heard and new talent uncovered. The challenge remaining is discovery in a world of multiple providers, many of whom are creating their own walled gardens."
Journalist and Founder of Borderline, UK
"Podcasts are a lot of work to produce, and they're notoriously hard to grow an audience for. So why do we bother? Because when you find a podcast you love, it becomes a part of your life and your routine. There's no medium like it to build a deep relationship with your audience and turn occasional readers into habitual listeners and advocates."
Portfolio Director, Mash Media, UK
"Alongside the ability to maintain content over a longer period of time that is more engaging, and to attract new audiences, podcasts allow publishers to give a physical presence to their content strategy, a voice and emotion behind their messaging, that allows a greater connection with a wider audience."
Owner, OG Podcasts, UK
"I'm incredibly optimistic for the future of podcasts - and in turn less optimistic for the future of radio. Being able to listen to exactly what you want to, with no scheduling or time constraints, is crucial. With an abundance of topics, guests and ideas available, podcasts certainly aren't going anywhere fast."
Director, Precision Media Group, 'Heard on the Web' newsletter, US
"The success of podcasts goes hand in hand with the rising success of audiobooks. They are flip sides of the same coin. The public is on the move, and it is almost impossible to read while being mobile. Audio on the other hand is a sustainable mobile path to knowledge, entertainment, and curiosity."
Podcast Producer & Engineer, UK
"Podcast have got a fantastic future ahead. Admittedly for creators it's going to become a lot more competitive but on the flip side for consumers, the calibre of content out there is only going to become more and more refined. Podcasters are now selling out arena tours and that's only a sign of things to come."
CEO, News Media Association, UK
"Voice and audio are becoming increasingly powerful ways for publishers’ to reach loyal readers as well as new audiences; as with print, digital and other platforms, trusted brands and content will be key to helping consumers cut through the noise, which is why I am confident publishers can thrive in a world of podcasting."
Dr Margaret Hughes
Senior Lecturer, University of the West of Scotland, UK
"People's consumption habits in terms of news, features, interviews, indeed, any journalistic output, were changing anyway and the pandemic has just sped this up. Podcasts are targeted, narrow casting that people like (a bit like magazines) - they speak to communities, they create communities and now more than ever people want community."
Director, Collingwood Advisory, UK
"When executed well, podcasts are proving an excellent channel to help B2B and Lifesciences publishers engage time-poor professionals. Audio as a format can be quickly integrated into a people's regular routine whilst performing other more mundane tasks or enforced downtime. The best have a real personality and often relay complex or dry subject matter in a way that is genuinely engaging."
Producer, Reach PLC, UK
"In an award winning podcast I’m looking for little things. Attention to detail, quality of the sound, sound design, flow and format, and the nuances of storytelling that keep an audience hooked. Also I want authenticity, getting to know the hosts, to understand them and what they are passionate about."
Head of Ambassador Program, Hostwriter, Germany
"Podcasts will have a bright future. They offer listeners who are overwhelmed with multimedia options a chance to focus on their interests in a relaxed way, brightening up a commute or preparing supper. There is something timeless and beguiling about listening to a voice tell a story, or listening in on a conversation, and podcasting has barely begun to harness the possibilities available for this medium."
President & CEO at FIPP, UK
"Podcasting has come on leaps and bounds during the pandemic, building on the considerable success it was already enjoying in the years leading up to the start of the current crisis. As economies begin to re-open and some measure of normal life returns, I think we can expect podcasting to continue to enjoy robust growth."
CEO, Paradigm Connect, South Africa
"As publishers, podcasts are such a great addition to what we already offer in adding extra dimensions to current, successful content. South Africans have got the podcast bug, and podcast listenership in South Africa is growing exponentially."
Managing Director, The Magazine Expert, UK
"Professional podcasts provide an excellent opportunity to widen the reach of a publication by engaging a wider audience. They require little in terms of infrastructure or training. A well-structured, informative podcast will enhance the overall value proposition of a publication, while widening participation. In my opinion, podcasts have the potential to increase sustainability at a critical juncture in magazine publishing."
Publisher and media analyst, Denmark
"Audio is quickly becoming the third big format for publishers, both as a separate format, but also as an integrated part of the focus that we offer as a whole. It is perfectly designed to be used while doing other things, which in turn opens up many new models for doing this."
Journalist and Editor, UK
"The very best podcasts immerse you so deeply in a narrative that you miss your bus stop, burn your dinner, run an extra two miles, or forget to go to bed. It is this kind of storytelling and reporting that wins awards: the grossly engrossing, gloriously gripping, and competitively compelling"
Digital Media Strategist, UK
"I'm hugely optimistic about the future of podcasts both in terms of audience growth and in terms of business models. The deep engagement they provide and the time that people spend with podcast marks a real contrast to the fractured media attention we see elsewhere."
Content Marketing Lead, Ocado
"Podcasts are the most intimate content form – listeners make the active choice to put your brilliant ideas and brand values inside their ears. This is the platform to show your personality and strengthen your community."
Executive Producer, Audio & Video, New Statesman, UK
"I'm extremely optimistic about the future of podcasting and on-demand audio. Evolving technology, increasing investment and a maturing ad market makes it an exciting space to work in, providing publishers the opportunity to engage deeply with audiences. "
Co-Founder, The Big Light, UK
"Podcasts can offer publishers interaction with audiences beyond their usual bubble. Get the tone right, especially with warmth and humour, and that voice in the listener's ear can convey your brand values instantly. An award-winning podcast is one that will have me gasping, smiling, wondering why I hadn't thought about the subject in this way before, and desperate to hear the next episode. "
Managing Director, Association for Online Publishers (AOP), UK
"I am naturally very excited for the wider future of podcasts by virtue of them providing original content creators, publishers, the opportunity to discover, reach and serve new, and often more youthful audiences. As the medium has relatively low barriers to entry, podcasts compliment the consumption trend for an 'on the go' content experience."
Laura Kelly Dunlop
Digital Producer, Big Issue, UK
"There are a lot of podcasts out there. So for your podcast to be worth an award, it needs to do more than produce content of consistently excellent quality; it has to give me something of value that I can't get elsewhere, a true reason to listen. The successful podcast, like the successful magazine, knows its audience. Entertain me. Inform me. Make me think."
Creative Director, Emergent Digital, US
"Podcasting is an art. Award-winning podcasts treat it as such. And what I look for in one is simple: something I've never seen before."
Roy C. Rowlands
Director, Cognitive Publishing, UK
"Streaming services have broadened people's horizons with music genres and these same streaming services extending the same level of discovery to a whole variety of podcasts from interviews & shows covering everything from comedy, history, economics and personal development and much more. The opportunities are endless."
Marketing Director - Client Marketing, The Economist, UK
"I'm very optimistic about the future of podcasts! Across the group, we've seen a huge surge in the popularity of our own podcasts, and they have become a real revenue stream as well as another high value touch point for our audience."
Head of Podcasts, DC Thomson Media, UK
"I get nervous about commercial pressures forcing balkanisation of this hippy little holdout of the open web, but I’m still so optimistic about podcasting’s future – its ability to surface underrepresented voices, to hyper-serve niches without needing huge investment, and ultimately to enrich our audiences’ lives – those are all special things, and it’s a genuinely wonder-filled medium to be working in."
Journalist & Founder, PressPad, UK
"When many of us were in isolation or stuck at home, podcasts became the new soundtrack to our lives providing entertainment, company and news during a difficult year. I expect podcasts to go from strength to strength as a tool for engagement, storytelling and connection that is more considered and slow paced than most of the time we spend online."
Europe Bureau Chief, Adweek, UK
"Podcasting has grown in the last five years from a hobby to becoming a profession but remains hugely accessible to anyone with a phone, access to the internet and enthusiasm to create and now people are making money out of it - some people anyway. The future is bright."
Carolyn S. Chambers Professor in Journalism at University of Oregon, US
"There's never been a better time for publishers to embrace podcasts. It's easier than ever to distribute content, and awareness of the podcast medium is at an all time high. However, this also means there's more content than ever. That means publishers need to identify their value proposition, so they can stand out from the crowd."
More to be announced shortly. If you're interested in being a judge, please email team[at]publisherpodcastawards.com, and include a brief bio.
Award-winning Broadcaster and Beer Sommelier, UK
Journalist, Business Insider / Medialyte, US
Executive Producer, New York Media/Vox Media, US
Global Editor, The Atlantic, UK
Director of News Ecosystem Development, Google, UK
Editor in Chief, OutThere, UK
Editorial Director, Extra Teeth, UK
Freelance journalist and foreign correspondent, UK
Global Commercial Operations Director, Future, UK
Founder, boom saloon, UK
Publisher, Laudable (Reach plc), UK
Senior Associate, Audience & Growth, Axios, US
Executive Director EMEA, The Atlantic, UK
Head of ePublishing at Bauer Media, UK
Advisor, speaker, analyst, Senior Research Fellow at the Reuters Institute for the Study of Journalism, UK
Managing Producer, Digital Media, ideastream, US
Founder, Speciall Media, UK
Content Director, PinkNews, UK
Co-Founder & CEO, Agribriefing, UK
Station Manager, Flirt FM 101.3, UK
Communications Executive, Picador at Pan Macmillan & Foul Play mag co-founder, UK